Articles on Web Matters:

Top Ten Sources For Massive Website Traffic

Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffíc to your site. They also know, if harnessed properly, these mega traffïc sites will supply any web site with a steady stream of visitors.

Perhaps the best source of web site traffíc is Google. That's not exactly a Newsflash, but the key to getting massive amounts of traffíc from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffíc.

This traffíc takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole líst of these traffíc generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffíc.

Turning these dribbles of traffíc into massive amounts is not a difficult task. One very effective way to tap into the entire search engine source of traffíc is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important.

You must be especially careful of how you tag the content on your site or sites. If you're using a blogging system like WordPress, all your categories will be considered tags automatically. If you're creating URLs, be careful to place your keyword phrase in your links.

Another effective way to tap into the whole keyword traffíc system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.

Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.

You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffíc on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.

A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffíc back to your site.

However, much of this sudden traffíc is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.

The same marketing technique should be applied to traffíc coming from all these social media sites. Don't think of your traffíc as just numbers in your website's stats, but rather as potential customers who will return to your site again and again.

Keep this strategy in mind as you target some of these Top Sources of massive traffíc on the web:

1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com

You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.

Of course, there are countless other sources of massive traffíc on the web. Press releases is another effective way of quickly drawing in massive traffíc to your site. Sites like PRWeb can deliver targeted traffíc very quickly and efficiently.

Another very effective and high converting venue you should try is Yahoo! Answers, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffíc.

Don't forget other important search engines such as MSN Live. Traffíc from MSN has earned a solid reputation for converting very well. So optimize your web pages for MSN Live Search and you will probably see an íncrease in your salës as well as your traffíc.

Always keep in mind, the underlying key factor running through all these sources of massive traffíc is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffíc to your site.

Don't ignore this factor or your quest for massive web site traffíc will be extremely difficult, if not impossible to achieve.

Titus Hoskins
11 May 2007

The author is a full-time online marketer. For the most effective web marketing software try: http://www.bizwaremagic.com/bestsoft.htm . Want more traffíc? Why not try these excellent free training manuals and videos: http://www.marketingtoolguide.com/free_marketing_tools.htm . 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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9 Ways To Improve Bad Website Design

Introduction
You're website reads well and you're proud of it. But, you've tried and tried to create something that looks good too, and you can't seem to get it together. You're waiting for rave reviews but none have come your way. Your website is a flop. Not to worry. You're not alone. You want to fix it but you don't have the big budget you need to hire a great web developer. Chëck out some simple ways you can improve your website and get it into better shape, now!

1. Balance your page
When users enter a website, their focus first starts at the top left of the page, and hovers there before slowly tracking to the right. Contrary to what many think, the web user is focused more on the text of the page, rather than images or graphics. This is where balance comes into place.

Balance will not only make your page more visually appealing, but it will make your page easier to read and items easier to find. A good layout will help the objects on your page to flow.

2. Keep it simple
Less is more. Clean your website up by removing all the unnecessary visual elements. This will allow important items to stand out. Leave some white space on the page. The illusion of space is visually pleasing, as well as easier to navigate. Otherwise, your visitor will get whiplash by darting their head from left to right in an attempt to look at all the information crammed on your screen. Or worse, they'll clíck on out of there in a hurry.

3. Fix your fonts
The size and type of font you select will have an effect on how your reader takes in your information. What font should you use? San-serif fonts such as Arial and Verdana are popular choices for on-screen reading. And keep the size in mind too. The font size should be no smaller than 10 points and no largër than 14 points. You don't want the reader to be able to read the information from across the room, but you don't want them squinting and leaning closer to the monitor either.

4. Clean backgrounds
Go subtle. The background textures and colors you choose have the ability to gauge the overall appeal of the website. Lots of texture and graphics in the background can be distracting, and the more texture you add to the background, the less noticeable your text and images become.

If you're going to use a color on the background, make sure there is a significant contrast between the background color and the text. Strike a good balance, or you may compromise the readability of the text. Make good choices. You will rarely go wrong with black text on a white background. It's crisp, clean, and easy to read. Be cautious when using darker and brighter colors such as red or yellow. They cause visual fatigue and the reader will löse their focus on the text.

5. Graphics
Graphics are often overused on webpages. We often clutter the pages with objects that look cool but serve no purpose other than to íncrease the download time. Here are some instances where you can use graphics to enhance your pages:

Logo – Your logo is your brand recognition and it adds visual appeal to your webpages.
Title bars – The title bar lets your visitors know which page they are on.
Horizontal rules – Graphic lines are often used to separate categories or sections of a webpage.
Background images – Are used to add visual appeal or make a web site easier to navigate.
Photos – Personalize a website and make it inviting.
Navigation icons, such as `home' and 'back' enhance a page because they are familiar and users anticipate seeing them.

6. Easy navigation
Create a toolbar with links that are easy to navigate. Position the toolbar in an area that makes sense. Web users often look for the toolbar across the top or down the left hand side of the page. Going with the norm will create a sense of familiarity and facilitate the ease of navigation. And don't forget a link to your homepage. It's often forgotten but very important to point your users to your home page. Chëck out www.invesp.com for an example of easy and well structured website navigation.

7. Text readability
You have great copy, but are you displaying it effectively? Make your pages easy to read. Break up blocks of text and create short paragraphs.

Consider the key points on each page and create headings and subheadings.

Only use one or two fonts. Select one font for your headings and subheadings and another for the body text.

Highlight key words and phrases by bolding or using a different color. Be careful when selecting colors, and don't use every color in the rainbow. Many, such as yellow and pink, don't stand out well if you've selected a white or black background.

8. Scrolling
Horizontal scrolling? Yikes. That needs to go, now! Users hate, hate, hate to scroll left to right. It's disorienting and annoying, so if you've got it, löse it. Vertical scrolling is ok if you have to have it, but consider moving largër blocks of information to another page and providing links. There's also the danger of missing vital information that falls below the screen if a user decides not to scroll down to view it. So if you've got to have a scrolling page, try to keep all your important information above the fold.

9. Make it quick
We all get impatient when it takes more than 5 seconds to connect to a website. Users want to make contact, and make it quick. Ensure that your pages load as quickly as possible. Eliminate unnecessary graphics, especially flash graphics...they can be time hogs. You need to make an immediate impression, and the only impression you're leaving as your page slowly grinds in to view is "this page sucks"...if they're still there to see it at all.

Ayat Shukairy
25 May 2007

As the Director of the writing department, Ayat has become an expert at increasing conversion rates for clients. Her team of writers provide copywriting services, as well as SEO writing services.