Articles on Web Matters:

Role of Page Rank

It's of no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.

It's of no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.

Getting a new web site page ranked and indexed are two things everyone should take into account. With all the competing web sites out there the importance of this becomes a top priority so that you can get free traffic and thus make money online.

What is Page Rank?

Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.

Search engines rank Websites based on two major factors:
• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.

Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.

The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Various ways to increase your page rank:
• Build more pages:
Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

• How To Generate More At Cost:
Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.

• Create Internal Links:
Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

• Utilize Free Directory listings:
They may not always be big high ranking sites, but they are an easy way to get your name out there.

• Avoid Dead-end Links:
Make sure every page has a door out, other than a back button

Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.

Other important factors that determine your ranking are the architecture of the site, relevant keywords , title, underlying code and content of the site for making your site more appealing to the search engines.
Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.

Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.

Keyur Parmar
11 Apr 2007

The author, keyur parmar is the Business Head for www.tradeweblinks.com and www.ebizpromo.com who is specialized into web-design, development, Search Engine optimization and link building

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Top 10 Tips For Getting Backlinks To Your Website

Thinking of outsourcing your reciprocal linking? Think again. There are more benefits to linking than just getting links. Consider doing at least some work yourself.

First let's make a master list, all the usual ways we can think of to get quality, relevant links back to a website.

1. Fill out a form or email a webmaster, asking for a reciprocal link.
We'll assume for the purpose of clarity that we mean exchanging links to post to a traditional directory page.

2. Deep linking.
You embed your partner's link into relevant text on a page other than your directory page, and your partner does the same with your link.

3. Links from signatures.
This can be a signature you place at the end of every email you send out, or in forum posts.

4. Comments left on other websites.
This can be a blog or a comment form on any website. These will usually have your website url attached to the comment.

5. Submit your website to niche or general website directories.
These can be paid or free; I choose depending on what I need to do to get a link without having to put a link on my website. I prefer free, but it's a personal choice.

6. Write and syndicate articles and include your url link in the resource box.
Write exclusive articles for high-traffic sites that rank highly in search engine results.

Thinking Outside the Box

7. Mix up the above 5 ways.
For example, if you'd like a link from a site with a higher page rank than your own, ask for a link on their directory page in exchange for a link on your homepage as well as in your directory. Save this idea for one or two HIGHLY relevant but non-competitive sites, and only if their search engine results are on, say, page 1 of Google.

8. Write testimonials and reviews.
Communicate personally with webmasters. Write up a short review of their website or product rather than sending them a generic request for a link trade. Don't wait for them to ask for a testimonial, send them one anyways. For example, instead of saying "I visited your site and like it a lot, I agree with what you say about (blah blah) and thought we'd make great link partners, would you like to..." try summing up what it is about your business that relates to the other website. Promote your business in a way that's in XYZ's best interests to print as a testimonial- how their product benefits your business.

As a webmaster, I'd love to receive an email like that. I'd write right back and ask if I could use it on my website.

9. Write reviews where they're asked for.
Search around. Don't look too far ;-) The big names are the places you want to go. Take Amazon.com for example. People click over to Amazon with their credit cards ready. They are discerning shoppers and they are often repeat customers; they read reviews, they follow links to "what else purchasers of [a particular product] bought". So write reviews of products that relate to your website topic. Book reviews are the easiest; follow your nose to the bestsellers or new books in your category at the library.

10. Communicate with whoever you represent as an affiliate.
Create a product such as a user manual or report ("10 Tips for Succeeding as an XYZ Affiliate" or "How to Increase Your Productivity Using [XYZ's Product] in your Home Office")and imbed your url link(s) in it. Let the affiliate program manager distribute your report or manual to his affiliates. Or again, write a glowing testimonial to the program, product or owner's customer service, etc.

By thinking about how you can offer a benefit to your link partner, you'll not only be building relevancy and credibility in the eyes of the search engines, but you'll be building valuable relationships with your link partners and a reputation as an innovative, creative expert in your field.

Kathryn Beach
09 May 2007

About the Author: Kathryn Beach shows you step by step how to build an easy, profitable affiliate website with no technical skills necessary. Need more help? - try SEO services that attract free search engine traffic like a magnet.

Boosting Your Web Presence

Recently I had an interesting conversation with customer relationship management guru, Paul Greenberg, about small businesses and their lack of corporate websites. According to a recent AMI Partners study of businesses with fewer than one hundred employees, only 56% had a website. With the growing dependence on Internet search as the primary means for information discovery, it's important for even the smallest of businesses to have some sort of web presence. But Paul brought up an interesting point – he doesn't have a web presence (meaning no website) but he has a whole lot of presence on the web based upon the 109,000 links returned by Google in a search on his name.

Paul argued that your business doesn't necessarily need a website to be found; you can make your presence felt in other ways. For example, review popular books in your field on Amazon.com. You'd be surprised at the contacts you can make by writing thoughtful, concise reviews to important books in your industry. Another proven tactic is to write a press release for newsworthy topics and distribute them on PRWeb or PR Newswire. If written correctly, news outlets and industry websites may include your release and generate a great deal of web exposure. Participate in popular industry forums and creating a profile on business networking sites like Elance, LinkedIn and JumpUp. Writing articles and submitting them to extremely popular sites like Digg where users vote on which articles get posted on the front page can make you a "star" overnight. You can also submit articles to the sites below to raise your GQ (Google Quotient) dramatically:

Ezine Articles
SearchWarp 
Buzzle
IdeaMarketers
eBooks N' Bytes
Article Central

These are all great ways to gain a degree of prominence on the web, but I believe the best way to begin building your presence is to use a service like TypePad or Blogger to blog about what's going on in your industry and to share your experience and knowledge. Because of the ease of getting started and adding new entries, you may even find using your blog as your corporate website will work for a while. Blogs really make sense if you are a consultant or need to bill yourself as a subject matter expert. Use free services like Slideshare and YouTube to easily add slide presentations and video to your blog to create compelling content. And if you have enough of the right people commenting and linking to your blog, nothing can be better in terms of branding.

Blogs are great, but at some point you will probably need a fully functionalized corporate website to create a grander image for your company and to transact business. And nowadays it's easier than ever to do this. So I think Paul and I are both right. You will need both a web presence, and presence on the web to really make some headway. After all when it comes to the web, it's not just who you know, but who knows you AND what they know about you that makes the difference.

Brent Leary
10 May 2007

Brent Leary is Co-founder and Partner of CRM Essentials, a customer relationship management consulting/advisory firm. He is the host of "Technology for Business Sake" (http://www.businesstechnologyradio.com/), a radio program on 1160AM in Atlanta, GA aimed at helping small businesses make sense out of technology. His popular blog can be found at http://www.brentleary.com/.