Articles on Technology Matters:

A Look At Four Wheel Drive

Technological innovations are sweeping the world however the latest technology on four wheels has triggered a debate in the auto world. Several critics are saying that the automotive technology is nothing but evolutionary. In contrast, other critics contend that the same is revolutionary.

The automakers are cautious whether to jump onto the latest technology for the reason that one blunder might hinder their emergent goodwill. Moreover, they are looking forward for the adoption and mainstreaming of the most viable technological innovation in the present time. New car technologies include the Bluetooth, iPod integration, hybrids, hard top, powerful and fuel-efficient engines and more. Further, ergonomics and safety are improved by air bags and more.

Volvo and BMW auto parts were given powerful and highly beneficial systems. Volvo, for one, has integrated the BLIS system, short for Blindspot Information System. The latter utilizes camera in the outer mirrors for the driver to discover other vehicles entering the blind spots. The small blinking light further alerts the driver when it is not safe to change lanes. BMW, on the other hand, uses a night vision system with a thermal imaging camera to detect individuals, animals and inanimate objects. The heat readings of said system show bright hues. It also uses advanced infrared technology hence the system can read the road to as far as about 1,000 feet in front of the car without barriers on the headlights.

In regard to diesel developments, Mercedes-Benz has developed a system called BLUETEC. It processes exhaust transmission to burn cleaner and produce lesser emissions. The vehicles with BLUETEC system will be available in 45 states.

Parenthetically, Toyota parts made a climactic triumph when high-end hybrid engines were made part of the Toyota clan. These engines were incorporated in RX SUV, Prius and GS sports sedan. Lexus will also sell LS 600h L. Said vehicle is said to be the 'most technologically advanced' from the automaker.

Other groundbreaking technologies include MyGIG multimedia system from Dodgem Jeep and Chrysler. The system has a built-in 20-gigabyte hard drive which can store both photos and music. High-speed USB port, voice-guided navigation and real time traffic information were also incorporated to create most functional vehicles.

Tom Bailey
17 Apr 2007

Tom Bailey is a consultant for one of the country’s leading auto parts stores. He is also an editor of a reputable publishing company in his area. He is currently based in Atlantic City, New Jersey with his wife and 3 children. Please visit BMW auto parts for more information.

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Technology For Small Business

http://www.businesstechnologyradio.com/ is a new radio program aimed specifically at small business folks who want to understand the technology maze and figure out which tools, services and applications will help them compete and thrive. As the show is aimed at mainstream small businesses, we figured the best way to reach them would be through traditional media. And because our show can be downloaded as a podcast, we're hopeful that we can help our audience feel comfortable enough to begin using Web 2.0 tools, strategies and other technologies to expand their businesses.

In the few short months we've been on the air we've covered everything from search engine marketing with Google's director of online sales Emily White, to best practices for email marketing with Constant Contact's CEO Gail Goodman, to getting GoDaddy.com's Bob Parsons'  perspective on how small businesses should leverage the web. We've also had best selling authors like The Long Tail's Chris Anderson, E-myth Mastery's Michael Gerber and Crossing the Chasm's Geoffrey Moore join us to share their considerable insights on how small businesses should view technological developments and their potential impact. Additionally, with the growing impact of Web 2.0 phenomena like blogging and podcasting, we've had superstar blogger Anil Dash from Six Apart and FeedBurner's VP of Publishing Services Rick Klau to explain how these tools can generate business opportunities. And we've also had executives from companies that small businesses have counted on for years, like Tom Harshbarger and Eric Ligman of Microsoft, Intuit's Catherine Harrell and BlackBerry maker Research In Motion's David Heit.

Being a small business ourselves, and experiencing how Elance made it easy for us to get much needed work done on our terms, we thought it would be great to invite Elance's CEO, Fabio Rosati, on our show to talk about the many ways Elance can help small businesses.

Our guests really make it interesting and easy to understand how to make sense of the ever increasing wave of technology. That's really important as this show is not for the IT guys, it's for those looking at technology as a way to find, catch and keep good customers. In other words, it's about Technology...For Business $ake!

Brent Leary
09 May 2007

Brent Leary is Co-founder and Partner of CRM Essentials, a customer relationship management consulting/advisory firm. He is the host of "Technology for Business Sake" (http://www.businesstechnologyradio.com/), a radio program on 1160AM in Atlanta, GA aimed at helping small businesses make sense out of technology. His popular blog can be found at http://www.brentleary.com/.