Articles on Technology Matters:

Bluetooth Bites Music Industry!!

With the number of mobile phones capable with Bluetooth technology rising the only group who are complaining are the people related to the music industry. Already finding it difficult to counter the threat of illegal music download from the internet and fake CDs, the analysts at music industry have another issue to resolve. As usual it looks beyond them!

The only reason for this is the fact that most people are just not aware that sharing music, pictures or any copyrighted content through Bluetooth devices installed in their mobile phones is illegal. This is part of the much larger issue of public awareness, but the fact remains that even those who are do it time and again despite the realisation that they are breaking a law. Needless to say, it's a sad state of affairs.

But when a UK survey says that of the million under 10 children, all of them a proud mobile phone owner, none has a problem in sharing music through their Bluetooth mobile phones, well there is a serious problem at hand! The latest models introduced in the UK are armed with capabilities that allow sharing of digital music files.

Now with children under-10 forming a huge chunk of the group who are involved in this 'racket' the music industry is hapless! The children are actually not 'aware' of the illegality of their actions and even if they are there is no way to prove it, halting it is in the realm of improbability.

With the tough competition that is there in the mobile industry, all the mobile phone retailers are selling their wares at cheap rates. One can easily avail a cheap Bluetooth enabled mobile phone from either online or from any high street outlet. This might spell some bad times ahead for the already ailing music industry. They just need to keep their fingers crossed till 2007 when mobile music swapping system in mobile phones is expected to take off.

Adam Jaylin
31 Dec 2006

Adam Jaylin is the in house shopping expert at UK OnlineMarket and is an authority on mobile phones. He would bring the latest mobile phones to you through the portal.

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Nokia PLanning To Turn Fantasy To Reality!!!

With technology at your disposal nothing seems impossible and you might even sound a touch arrogant when you prophesise about the future. But recently mobile phone manufacturing giant Nokia's top tech geek Tero Ojanpera said something that would seem improbable even for that lovable boy wizard called Harry!

In his final keynote speech at the Nokia World Conference, Nokia's chief technology officer made a sort of unofficial announcement that they are working on a mobile phone with a 100GB in-built memory and a lot more! He almost got carried away that when he announced that mobile phones will also have sensors that will give you weather updates and also guide you to the nearest bus stop in case of a shower!! I just wonder why anyone with such a handset will be looking for a bus!!

But jokes apart the mobile phone market is one segment of electronic goods industry that has the potential of upstaging every other sub-category in this colossal industry. Despite the saturation level being reached in certain markets the mobile phone industry is going strong but it can reach the pinnacle only with technological advancements like what Ojanpera discussed in his address to the gathering of press reporters.

With Nokia being the official numero uno camera manufacturer in the world, the onus is on the company to keep Nokia mobile phones on the top of the charts and they also need to reach on some understanding with the retailers, specially online retailers, that will ensure that the deals accompanying the Nokia mobile phones are one of the best deals available in the market, if not THE best deal!!

Adam Jaylin
05 Jan 2007

Adam Jaylin is the in house shopping expert at UK OnlineMarket and is an authority on mobile phones. He would bring the latest mobile phones to you through the portal.

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Autodesk, Making The Unreal Possible

From bollywood to Hollywood, a string of blockbusters have all benefited from the Autodesk touch.

The magic from software vendor Autodesk's Media and Entertainment (M&E) division turns fires on the big screen into blazing infernos, makes King Kong's tears look real, and creates believable alien worlds - all to meet the taste of ever more-demanding audiences.

In fact, it would be no exaggeration to say that every film nominated for an Oscar for Best Visual Effects, for the last 11 years, has used Autodesk M&E technology on one way or another.

The Autodesk magic is seen even in other movies outside Hollywood. For instance, Bollywood blockbuster Krrish is an example of the division's cutting-edge 3D animation and visual technologies. In a pivotal scene in the shot-in-Singapore movie, Indian star Hrithik Roshan is seen saving children from a blazing inferno. The fire was computer-generatedusing the Autodesk Flame visual effects system, while the Autodesk Smoke editing system made the effects look real when blended with actual footage.

Additionally, the Autodesk 3DS Max 3D modelling and animation software was used tocreate anything from a high-tech futuristic lab to motorcycles which the superhuman hero could toss around with ease. Finally Autodesk Lustre was used to correct colours and adjust backgrounds of footage shot at different times and locations to make everything look seamless.

Big moves to entertain
Autodesk does not shy away from making a song and dance about how its technology aids indsutry professionals - from film-maker to game developer to integrated resort designer - in fulfilling their vision. That is, taking a concept and turning it into larger-than-life reality on practically any media.

Mr Maurice Patel, head of marketing at Autodesk M&E, said: "We let creators produce high-quality, high-fidelity images in the quickest time possible, while keeping coasts under control." The company is the unsung hero that provides the tools for the likes of ILM and Weta Digital - world-class effects houses - to create anything from mythical monsters to Mission Impossible situations on the silver screen.

On television, think Autodesk technology when you see amazing 3D reconstructions of a bullet's impact on the human body in the hit TV show, CSI, for instance. In game stoo, the division's tools aid developers likeEpic Games make the Locust Horde in the Gears of War game (for the Xbox 360 console) look realistic enough to thrill and terrify.

Autodesk technology combined with motion capture got the assassin in Ubisoft's Assassin's Creed to slink about in a lifelike stealthy fashion.

Visualise the future
Beyond the hottest games, movies and television shows, Autodesk is now aiming for 3D animation and graphics to be used by other "storytellers". That is, the likes of car designers, architects who dream up integrated resorts, and even public sector officials handling urban redevelopment projects or military simulations. Together they represent an emerging market, which the company terms "design visualisation".

The idea to use 3D animation tools and photorealistic rendering - if so desired - to breathe life into anything from a condominium project to a car, giving a close-to-life idea of how something will look and feel in real life.

For instance, one Montreal company uses Maya and 3DS Max to create photorealistic illustrations of yet-to-be-built property developments and homes. The end result looks exactly like photographs out of a home decor magazine or an Ikea catalogue - and even simulates the impact a change in lighting or furniture will have in a room.

Given the zillion opportunities, the division is singing a happy tune. In 2005, Autodesk M&E contributed US$172.3 million or 11.3 per cent of Autodesk's total revenue od US$1.523 billion. This year the division's revenues roughly equalled last year's, with one more financial quarter to go.

Things should get brighter, predicted Mr Patel, citing the demand for next-generation gaming - think Sony Playstation 3 and Microsoft Xbox 360 - and the growing momentum of high-definition television (HDTV) broadcasts, which are generating demand for high-resolution and visual content.

Singapore is an important business hub for Autodesk and Mr Patel does not rule out the possibility of it handling software development, given its ready "pool of talent already familiar with Autodesk technologies".

Billy Teo
16 Apr 2007
Singapore

Billy Teo is a freelance writer who visited Autodesk's Montreal headquarters last year.

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