Articles on Marketing Matters:

How To Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.

Why?

Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query".

So here are my top 18 recommended ways to build massive keyword lists:

1. Visit your competitor's web pages and look in the title and meta tags.

2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google.
Link: http://www.megastep.com/buzz/GSB.php

3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.

4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN. Links: http://www.megastep.com/buzz/RT.php & http://www.megastep.com/buzz/LFN.php.

5. Think of singular and plurals keywords.

6. What about verbs? Example: Ride, rode, ridden, ridding, rides.

7. Use hyphenation and variations. Example: off-shore, offshore, off shore

8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In July 2004 cnn.com was searched 633677 times on Overture.

9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.
10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website.
Link: http://www.megastep.com/buzz/WLE.php

11. Use Wordtracker. What does Wordtracker do? "…helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered." Wordtracker is an essential tool to use.
Link: http://www.megastep.com/buzz/WT.php

12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and Overture returns all the prior month's searches that include your phrase. The problem with the Overture tool is that it doesn't give you the exact way that the search was entered. This is why it is essential to use a tool like Keyword Tumbler (see #18) to generate the maximum possible number of keyword combinations that a user might enter a search phrase into the engines.
Link: http://www.megastep.com/buzz/OST.php

13. Use abbreviations and misspellings. A good misspelling tool is Search Spell. Search Spell uses actual misspellings entered into the search engines.
Link: http://www.megastep.com/buzz/SS.php

14. Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder.
Link: http://www.megastep.com/buzz/ACF.php

15. Combine your keyword phrase into one word. Example:
strawbale houses => strawbalehouses.

16. Use "space" and "+" with keywords. Example:
- strawbale+houses
- strawbale +houses

17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.
Link: http://www.megastep.com/buzz/CC.php

18. Once you have your list compiled visit Keyword Tumbler and download the free software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have… instantly!
Link: http://www.megastep.com/buzz/KWT.php

It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this...

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market."
Link: http://www.megastep.com/buzz/PM.php

I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.

Rob Taylor

Rob Taylor has been marketing online since 1996. He's sold anything from books, debit cards, security products to art prints. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every single month. Free newsletter at http://www.megastep.com

Post An Article

If you would like to post something please click the link below

Post A Query

Testimony

Feedback

Copyright © 2006 - 2007 Tons Of Matters.com. All rights reserved.

<<  previous  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  next  >>

Tons of Matters.com

If you matter, then we matter!

All The Matters Adult Matters Adventure Matters Advertising Matters Ancient Matters Animal Matters Art Matters Astrology Matters Astronomy Matters Automobile Matters Baby Matters Beauty Matters Bible Matters Bike Matters Blog Matters Book Matters Brand Matters Business Matters Car Matters Career Matters CEO Matters Charity Matters Child Matters Christmas Matters Church Matters Coaching Matters Communication Matters Community Matters Computer Matters Consultancy Matters Creative Matters Cuisine Matters Cultural Matters Decor Matters Digital Matters Dining Matters D.I.Y. Matters ECommerce Matters Education Matters Electronic Matters E-Magazine Matters Entertainment Matters Entrepreneur Matters Environment Matters EPL Matters Events Matters Family Matters Fantasy Matters Fashion Matters Feng Shui Finance Matters Financial Matters Fishing Matters Fitness Matters Food Matters Funny Matters Gadget Matters Games Matters Gardening Matters Global Matters Golf Matters Google Matters Gracious Matters Happy Matters Health Matters History Matters Hobby Matters Hollywood Matters Holy Matters Home Matters Horoscope Matters HR Matters Hygiene Matters Image Matters Industrial Matters Inspiration Matters Insurance Matters Internet Matters Investment Matters Leadership Matters Legal Matters Lifestyle Matters Love Matters Luxury Matters Machine Matters Management Matters Manufacturing Matters Marine Matters Marketing Matters Marriage Matters Material Matters Media Matters Medical Matters Men Matters Money Matters Motivation Matters Movie Matters Music Matters New Matters! New Year Matters Occasion Matters Office Matters Organization Matters Outsource Matters Parenting Matters Passion Matters Personal Matters Pet Matters Photography Matters Popular Matters PR Matters Printing Matters Professional Matters Project Matters Psychology Matters Publishing Matters Real Estate Matters Recipe Matters Relationship Matters Religion Matters Research Matters Resource Matters Retail Matters Safety Matters Sales Matters Science Matters Seasonal Matters Service Matters Sexy Matters Shopping Matters Social Matters Speaking Matters Spiritual Matters Sports Matters Strategy Matters Success Matters Survival Matters Teaching Matters Teen Matters Technology Matters Tennis Matters Trading Matters Training Matters Transportation Matters Travel Matters Trend Matters Vacation Matters Video Matters Wealth Matters Weather Matters Web Matters Wedding Matters Wellness Matters Wine Matters Wildlife Women Matters WOW Matters Writing Matters Xtreme Matters Yahoo Matters

Why Learning to Develop a Positive Attitude is the Key to Your Achieving Success!
The simple answer is yes, it's true, your attitude may very well be the reason you have not been able to achieve the success you desire in business and in life!
Your thoughts are much more powerful than you think - like a massive iceberg that is mostly hidden beneath the surface, yet the part that is underwater is usually what sinks ships!

Buddy System in Marketing

Want to target new markets, reach more clients and find greater uses for your products and services? Team up with another small business and form a marketing partnership. Whether you operate a bed and breakfast, sell sporting equipment in a retail store or teach people computer skills, you can benefit from a marketing partnership.

To find the perfect mates, Kevin Donlin looked for businesses that didn't compete directly with Guaranteed Resumes, his Minneapolis resume-writing service, and found a complementary industry: employment agencies.

To sell agency owners on the partnership idea, he showed them he could solve a problem for them. "Employment agencies can't sell an employer on a job applicant with a bad resume. I told them I can write better resumes and help them get jobs for their applicants."

Donlin sent a broadcast fax that offered his services to 40 local firms he found in the Yellow Pages, then followed up by sending resume samples and information about Guaranteed Resumes to those who expressed interest.

So far, Donlin has launched four marketing partnerships. "That's business from clients who wouldn't have known about me otherwise," he says.

Providing a top-quality product or service, Donlin believes, is the key to maintaining long-lasting marketing partnerships--and to starting new ones. "If you do a good job, your marketing partners will tell their friends," he says.

Forming a marketing partnership with two West Coast public relations firms helped Web-site consultant Katie Nosbisch, owner of Complete Consulting in Decorah, Iowa, land contracts with prestigious high-tech clients, including Hitachi.

Here's how it works: The public relations firms get leads on a new contract. They make the initial contact with the client and show off Nosbisch's marketing materials as part of their presentation. Once the contract is signed, the public relations experts hire Nosbisch to design the client's Web site.

"My associates are PR experts who know how to work with the press. I'm an expert at constructing databases and developing Web sites. It's a good mix," says Nosbisch. The alliance works well even though Nosbisch is several states removed from her partners. "When we're working on a contract, we're constantly in communication, either by e-mail or by phone," she says.

Maintaining quality communication, she adds, is the cornerstone of any successful marketing relationship. "Make sure you can talk to each other easily and understand what the other person [needs from the relationship]," Nosbisch explains. "That's especially important when you come from two very different areas of expertise."

Teaming up with a competitor worked for Alan Stuart, owner of Stuart Communications Group, an automotive public relations specialist in Farmington Hills, Michigan. He and his marketing partner won a $35,000 public relations contract from a major car manufacturer--a project neither would have been able to snag on his own.

Teaming up provided double marketing power. Stuart has contacts in the automotive industry; his partner has a flair for designing special programs, a service the car manufacturer wanted provided as part of the contract. "My partner never would have known about this opportunity except through me. I needed his skills designing exhibits to get the contract," explains Stuart. "It was a perfect business marriage."

The duo continues to cooperate--rather than compete--to bid on and win other contracts. "We know each other's abilities and limitations, and we trust each other," says Stuart. "That's the basis of a good marketing partnership."

Carla Goodman

Carla Goodman is a freelance writer in Sacramento, California.