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The Squeaky Wheel gets the Grease

Have you every hear of the expression: 'The Squeaky Wheel Gets the Grease?"

That means a few things really. But the one that most people will not argue is this...The person that makes the most noise gets the most attention. This is sometimes good, and sometimes bad.

When in school, we saw this with the bad kids that were causing trouble always got the teacher's attention. Now this may not be entirely good. The bad kids were just disruptive and it affects the good students. But somehow the ones that made the most noise get the notice they want.

In the service industry, the customer that complains the most often gets all of the discounts, gets the way they want because they made the right noices. The customer may not be entirely right but these days where service recovery is paramount to businesses, often the loudest customer gets their way. Good or bad that is another discussion for another day.

It is the same in marketing. If you expect people to just know you exist without making the necessary noise (I mean necessary, here), most likely you are not going to be noticed. That is why in marketing the louder the noise made, the better a product will SELL.

However, if you do want to be noticed by your boss, be anoticeable person, we say... "The squeaky wheel gets the grease." If your wheel is not squeaking, most likely you will not get grease or attention. I believe you get the flow here.

In fact, one of my Good Friend of mine who was recently complaining to me how he had never been asked to speak at one of the top seminars. He said, he knew so-and-so well and he was wondering how he never got approached.

So I asked him, "Does your friend know you are even interested or have the desire to speak for his organization?"

He said, "I am sure he knows..."

I replied, "He may be a busy person, but if you let him know, if you just sound him off a little, it will be at the top of his mind."

So when the time was right, my friend made his interests known...And guess what? That wheel just got greased. He got a call to be a featured speaker at an upcoming event.

But also, the squeaky wheel sometimes gets the grease when they have nothing of value to add. Let me bring this further.

I was talking with another good friend yesterday on the phone and he asked me what I was going to do next.

I said, I am not sure, I am sure lot's of eyes will be on me for a few weeks. Some people would love to, and are looking for anything I do and use it to position against anything I said.

He said to me, "Calvin! No matter what you do there will always be a small group of people that will bash you and spin anything you do. Just keep doing what you do. Those that know you...Know you. Those that do not... Do not."

You see, after talking to my friend, I realized, the squeaky wheel most often does get the grease. It only takes one person to make a lot of noise in a library of 100 others trying to do the right thing.

So that helped me to realize something. You have to be out there to make the necessary noise you want to get your business noticed.

By:
Calvin Yeo
Principal Trainer & Consultant
LUCARELA
Singapore
16 Nov 2006
http://www.thewheelofwealth.com

Affiliate Marketers set to feed off the fat of a $150 Billion Industry

The weight loss industry can be something of a cash cow for many affiliate marketers. While it's true that health and lifestyle-related products are making a killing on the market today, nothing is more universally needed than weight loss products.

Hundreds of millions of people across the world are overweight or obese and the situation is getting worse in both Western countries and the developed world. US and UK newspapers are full of articles written by alarmed public health officials who warn that more and more people become overweight each year. Spending on weight loss is set to hit $150 billion in the US alone in 2007, so smart affiliate marketers are looking for the next big thing in this industry to promote.

The Internet is awash with weight loss products, diets, exercising guides and healthy recipes, but do they all help the problem? Do weight loss pills so what they claim to and are they safe? Many weight loss pills are based on carefully selected ingredients that do very little, while others are filled with not very carefully selected ingredients that may even put life at risk.

These are the main reasons why the big money in this industry is still being made offline. But this situation is all about to change with the latest offering from MoreNiche™ Affiliate Marketing program.

We know what you're going to say: "What new weight loss product could be worth my time? Do you guys really think you can make money with another unproven fad?"

How about a product that is clinically tested on obese people? How about a product where the manufacturers so not dodge questions about results and long-term effects? How about something nobody else has? If this doesn't sound to you like a unique proposition in the market to you, then you're desire for making money online must be taking a nap. So wake it up and let's talk facts.

MoreNiche™ is about to launch on the market Proactol™, a clinically proven medical device product (MDD 93/42/ECC) for the treatment of obesity. That's right, ladies and gentlemen. Proactol™ is fully proven, approved by the MRHA and bears the official EU CE stamp.

Think about how good your bank account will feel when you get that "CLINICALLY PROVEN" banner on your affiliate website. Buying a product doesn't get any easier for consumers when you can tell them: "Proactol™ is backed by doctors, clinical trials and the CE stamp of approval. This is the real thing."

Proactol™ is clinically proven to bind over 27% of the dietary fat intake and also to reduce the calorie intake from the same source. It suppresses appetite and reduces those pesky food cravings that make diets so hard to stick to. And it's 100 percent clinically proven to reduce excess body weight and blood cholesterol levels. These are facts you can use on your website to clinch that crucial click on the link to the MoreNiche™ sale page.

And your cut of the action will be huge. MoreNiche™ has always paid its affiliates some of the best commissions around and this time will not be an exception. Marketers will get high commissions on sales of Proactol™ and you'll also benefit from the huge jump brand awareness and sales expected as the weight loss crowd wakes up to this clinically proven product.

Stay tuned for more details about Proactol™ that is set to corner the online weight loss market. Make no mistake about it; this is a huge opportunity.

If you are interested in hearing more about Proactol™ and the MoreNiche™ affiliate program, visit the site here and hit the affiliate forum.

MN Richards
13 Dec 2006

MN Richards has been involved in an affiliate marketing for some time now. You can read more of her articles at www.moreniche.com