Articles on Internet Matters:

Building a Content Rich Website

Lots of quality content is the key to lots of traffic. What does this mean and why is it so?

Derek Gehl (from http://www.marketingtips.com/) says that the vast majority of people surfing the net are are looking for information. This also means that they are not looking to buy. It then follows in most cases that if they click through to a site that is obviously trying to make a sale they are unlikely to stay on that site.

So how do you provide visitors to your site with the sort of content they're looking for? Firstly you need to find out the sort of questions that your target market is asking. Once you know those sort of questions you can set about finding the answers either yourself or paying someone to do it for you.

It is worthwhile at this point to check that you actually know your target market well because if you don't know what you're aiming at then how are you going to hit the target? You should also be careful not to target too broad a market because then you will have a lot of competition, potentially limiting your ability to make money. Do some keyword research (a good place to start is http://inventory.overture.com/d/searchinventory/suggestion/) to help you find out if you should narrow your target market.

How can you find out the sort of questions your target market is looking to find answers for? There are several ways you can do this. One of the easiest ways is to spend time in user forums specific to your target market. In those forums you can easily read the sort of questions people are asking.

If the answers are readily available (web, library etc) then you can simply reproduce those answers (being careful not to infringe copywrite) on your site. If the answers are hard to find then this signals a great opportunity for you to get the answers, possibly even a potential product you could create!

Another way to research your target market is to set up a survey on your site and do some targeted advertising requesting people to help you with some market research. You'll be pleasantly surprised at how many people who are struggling to find answers will be willing to do this. It is best to be upfront about your intentions for collecting the market research. Why not just tell them that you are going to answer their questions once you've determined the issues that are of the most importantance to the target audience. The reward for those who are generous enough to fill out your survey is they will be glad for the new content you provide and you could even give them a free copy of your new product if you create one. If you do have a product this also gives you a potential source for obtaining the all important testimonials you need for your sales copy when you officially launch it.

An alternative way to research your target market is to try and do a joint venture with someone who already has an established audience in a similar niche/topic. Of course if you do it this way you need to be very careful that you frame it such a way that it is a win-win for you both. Also you need to ensure that you don't give them the opportunity to steal your product idea before you have formally made any binding arrangements. If you are able to negotiate through these initial hurdles then you will have the captive audience that you can ask questions of.

So once you have clearly identified the target market and established through careful research (not by guesswork) what sort of content they would appreciate you are then ready to go ahead and create that content! This is easy to do even if you're not a writer and will be the subject of my next article.

By, Byron Stuart
20 Nov 2006

Byron is an internet marketer, author and software developer. To find out how to build content rich profitable websites quicky and easily see http://www.ultimatecontentcreator.com

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Your Autoresponder is the Most Important Tool for Generate Web Income

Think of an autoresponder as a tireless salesman ready to work and sell night and day without hassle, hence the reason it is the most important tool in your internet marketing business.

The majority of the people who visit your website will not buy from you on their first visit. In fact, most people do not buy a product on the Internet until they have seen it or heard about it at least 7 times. Think about this yourself. How many times did you hear about a product or service before you actually bought it? If it is any less than 7 times, you are a little unusual. But the point is, most people need multiple exposures to a product or service before they buy it.

If you go out and spend a great deal of time and money promoting a product on the Internet and you do not have an effective way to capture and follow-up with your website visitors to remind them about the products and services you are promoting, you will lose a lot of sales. A great way to capture visitors is to offer a free subscription to your Newsletter and the autoresponder will do the job of following up with your visitors.

If your sales page captures 30 subscribers after you send 100 visitors to it and you are using an autoresponder, you have a very good chance of automatically converting 10 or more of those 30 subscribers to customers in the future through your automated follow-up autoresponder/newsletter series. Remember, whenever someone visits your home page or your sales page and signs up for your newsletter, they will be automatically followed up. All of those follow-up messages are working on your behalf to provide value, build trust and ultimately lead your subscriber to buy one of your affiliate products and/or sign up for the service offered.

Your sales page should work to capture your visitor's name and email address in the process of introducing them to the products or opportunities you are offering, and will automatically build your subscriber list in your autoresponder, which gives each of your visitor's a 2nd, 3rd, 4th, 5th, 6th, 7th, etc. exposure to your recommended products and opportunities. This additional exposure through your automatic email follow-up series gently reminds your visitor's about your site and gives them the opportunity to sign up when the time is right for them.

See, people do not say no to you. People usually only say no to an opportunity if the timing is not right for them. By capturing subscribers on your website and following up with them via your autoresponder, you will still be there when the timing is right for them. And you will not have to lift a finger to do this. It is all 100% automated and handled for you 24/7/365!

That is the beauty of the Internet, you never have to personally experience rejection! The system does all the sorting, qualifying and selling for you, automatically.

So, optimizing your autoresponder is very, very important since your autoresponder is your tireless, auto-pilot salesman working for you every moment of the day to follow-up with your website visitors, build trust, handle objections and ultimately make the sale and generate web income for you.

Cynthia Minnaar
07 Dec 2006

Cynthia Minnaar works from home online and invites you to visit http://www.cyns-home-biz.com for ways to generate income online. Visit http://www.cyns-home-biz.com/pips.html to start your own web income generating website complete with 400 day pre-written email autoresponder campaign.

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