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Articles on Google Matters:

How to Rank in Google?

If you are a webmaster, the first and foremost thing that comes to your mind is getting ranked in google for your all important keywords. Though traffic comes from other search engines too, but as everyone knows, google is the King as it gets the most traffic. Let me discuss on this topic today.

Some people give more importance to content while some on links. I think for getting a decent google rank, a proper combination of both is required in addition to on-page optimization. The first thing you should do is to make sure your on-page optimization is perfect. For this you will have to make sure your title, headings, meta tags, and keyword density is right.

The title is very important for google and you must include your main keyword(s) in the title. After that you have to make sure that your meta tags for description and keywords is perfect and all important keywords are included in your keyword tag. After that, the first paragraph in your content must contain your important keywords but ofcourse written in a user friendly way and must make some sense. Opinions are divided on keyword density, some seo's try to have more keyword density while others say that excessive use of keywords may be harmful as google is very strict. I too personally believe that its better to be safe than sorry, and you must be very careful here to ensure that all important keywords are there and at the same time they are not used excessively. A high keyword density may work well in msn and yahoo but may not work in case of google. My experience says having a keyword density of 5-10% works best.

Hope you people liked reading this, do share what you think about this. I will discuss about backlinks in my future blogs.

Deepak Khanna
India
30 Nov 2006

Deepak Khanna - Seo expert http://www.services-india.com

Google Adsense Addiction

54% of all Google Adsense publishers admit addiction to click income. A recent online study conducted by a small group of Google Publishers found that 54% of all Adsense publishers where addicted to the income potential of Googles Pay Per Click system.

Some Google Adsense Publishers Need Therapy It was also found that some publishers were so addicted they where checking their Adsense statistics up to 50 times per day.

Google Adsense is a system where individuals who own content rich website's can earn money by placing small targeted ads within the content of their website.

The ads can be customised to fit within the scheme of the website and some successful publishers can earn in excess of $200,000 per month.

One publisher stated that her addiction started the day she placed the Adsense code into her html code. "I was introduced to Adsense by my boyfriend, who makes around a $1000 a month". She went on to say that she doesn't blame Google for her addiction, but the fever in which forums and blogs promote the fact that anyone can become rich with this scheme inspired her to keep adding pages and checking her stats.

Kate, did state that she was earning a reasonable amount of money from Google Adsense, but told us she also spent a considerable amount of money on scripts, ebooks and promises of gaining all you would ever want to know about Adsense, from forum gurus claiming they had made their fortunes and where willing to share their secrets if you deposited $97 into their PayPal account.

Rags to Riches in 51 Days Another publisher I spoke to told me his addiction had made him a rich man in 51 days. "I was browsing the net on October the 15th last year and came across a website that had a photo of a guy holding a Google cheque for nearly $200,000 dollars. Under the picture it stated that this was just a 1 month pay check from Google. Lights and bells went off in my head as I thought, Man, this is what I have been looking for".

David, had been dabbling in online money making schemes for about 6 years and to date had not been very successful. But he did have 3 website's which had 1000's of visitors to them and after reading all he could on the subject, David placed 2 small Adsense ads on each page of his 1000 page website. "I didn't sleep that night. I was so excited, I checked my stats every 10 minutes all night" he said. Just when he was about to give up for the night, David did his final stats check. "It was 5.50am exactly and I nearly fell off my chair. 1000 impressions, 98 clicks and a total of $18 income. I couldn't sleep that day as I checked my stats every 15 minutes and watched the income rose to over $58 for the day. I was addicted to this thing, this scheme was going to make me rich and I wasn't going to miss a minute of it" David said.

David had gone from $32 in his Bank account to over $6,700 in just 51 days. He had checked his stats on average 60 times per day and had spent more than 612 hours during that 51 days optimising his sites and adding content. David also admitted just like Kate that he had spent quite a bit of his profits on "how to" books, but stated that it was money very well spent.

"I am addicted to Google Adsense" Kate told me, " but what better addiction could you have than earning money, while doing something you love".

Steve Szasz
30 Nov 2006

Webseo+Plus offers visitors tried and tested techniques to gain profitability using Google Adsense. If you want the latest winning techniques about Google Adsense subscribe to our information packed newsletter by clicking Google Adsense Tips http://www.webseo.com.au/subscribe_now.html.

Traffic Mapping For Your Mobile Phone

In late July, Google announced that it will be offering live traffic information to mobile phones in more than thirty U.S. cities. Plans to provide the traffic feature to PCs are still in the works. The Google traffic feature will be released as an update to the free Google Maps for Mobile service, which has been available for 18 months for download on the Google web site. Google would not disclose how many subscribers it has, but it says the number is growing rapidly.

The feature expands Google's mapping technology into an area where Microsoft Corp. and Yahoo already have a presence, but in different ways. Yahoo and Microsoft offer real-time traffic information on their Web-based mapping services for PCs. Microsoft has chosen to move into the mobile “space” by licensing traffic-monitoring technology for mobile devices to a Kirkland-based startup, InRix Inc. Yahoo currently has no mobile traffic service. MapQuest, an AOL property, offers traffic reports over cell phones for $2.99 per month.

With typical bombast, Microsoft announced that when operable, the InRix mobile service will actually predict upcoming traffic problems - however currently the MSN mobile mapping technology provides no traffic information at all.

In the cities where it works, the Google feature will show traffic conditions on most major highways - indicating green for clear roadways, yellow for medium congestion and red for high congestion or stopped traffic. Google Maps will work on most Java-enabled phones offered by Cingular and Sprint and all color BlackBerry devices. The service does not currently work on phones from other major carriers such as Verizon or T-Mobile USA. Google Maps sends the data - obtained from an undisclosed source - every five minutes.

Although Google's free service doesn't identify traffic hazards or accidents, it will let drivers know if there is a clogged road. Google also shows the expected drive time for a route when phone users search for driving directions. It has introduced a feature that lets users save their favorite locations and frequently used driving directions for future use.

The three search engines are not alone, however. In February, Rand McNally Traffic began offering a downloadable mobile application that delivers news of real-time traffic flow, accidents, weather conditions and road closures to 94 cities. Rand McNally Traffic is available on Sprint, Nextel, AT&T Wireless and other services for $3.99 a month.

Media giant Clear Channel Communications' Total Traffic Network feeds content in 125 markets in the country to 15 services. One of them provides the information to subscribers with Sprint mobile phones for a $9.99 monthly subscription. That service is relatively new. In addition to weather conditions and traffic information, the service also provides data on gas station prices.

Cell phones are rapidly turning into GPS devices, with localized information as an added feature. It remains to be seen how many people will turn to their cell phone screens for traffic news, one eye on the road and another on the phone. In some states and several local jurisdictions, it is already illegal to use a handheld cell phone while driving. Some of these jurisdictions allow hands free use, but that won’t help with a visual feature. It will be interesting to see if this new functionality is limited by governmental concern over safe driving habits.

Madison Lockwood
18 Dec 2006

Madison Lockwood is a customer relations associate for http://www.apollohosting.com. She helps clients understand how a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, & VPS hosting to a wide range of customers