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Hail the iPhone

The buzz over Apple's latest gizmo, the iPhone, is still palpable a week after Macworld. Fans are dying to get their hands on it but the iPhone will not make it to Asia until 2008.

The combo cellphone-Internet-iPod device has all that it takes to become the next big icon after the iPod, says supporters. The ground may just be sweet for Apple, according to an IDC survey consucted last August.

Survey results shows that consumers want cell-phones that have a nice desugn and good pedigree - two factors that weigh haevily in Apple's favour. That however depends on the final product especially its battery life and talk quality.

Taking 30 months to make the iPhone, Apple has tried to package everything right.

The result: a stylish gizmo which bears Apple's trademark simplicity and ease of use. But will Apple's latest gadget hit the market as the iPhone? That is the million-dollar question now as the company faces a lawsuit from Cisco over the use of the iPhone name, which Cisco had patented in the mid 1990s.

As iconolastic as its boss, Apple's Steve Jobs, the iPhone is a smartphone, Internet device and iPod rolled into one. Unveiled at Masworld, it bears no keypad. A large screen measuring 3.5 inches (8.9cm) across takes up most of its real estate. There is only one hardware button to bring the user back to the main menu.

Out, too, is the scroll wheel. In its place, a touch screen that allows you to trawl the web, email messages and text messages by drawing your finger across the screen.

With about 5 minutes alloted to each journalist, there was hardly enough time to do even a limus test. About the same size as an iPod (about 11mm thin and 135g light), but lighter, the iPhone makes easy work of looking for contacts or songs.

Simply draw your finger down to the list to scroll through the list of songs or contacts, point the one you want and it stops with a little bounce. To call or play a song, tap on the name or song title. Mr Jobs demonstrated in his keynote address that when a call comes in, the music volume goes down, revving up again after the call ends.

Thumb-typing, though, proved difficult. And the predictive text did not quite work. Given that this is a beta version, Apple should have time to fix the glitches.

What I like about the iPhone is its intelligence. It knows that you want to view videos or a landscape photo. When you turn the device horizontally, the screen converts to a landscape mode. This also happens with the email function.

One other neat feature is how you can expand the picture on your screen. Put your thumb and index finger together - as in a pitch - and then draw them apart. The picture enlarges. Do the reverse, and the image shrinks.

Also nifty is the synchronisation with iTunes. Contact lists can be backed up and updated when the iPhone docks with the Mac or PC computer. This is also how new songs, videos or podcasts are added. This means updating software is now a no-brainer. Docking also allows iTunes to update the software running the iPhone.

There are a couple of setbacks though: like the iPod, you can't shange the battery and you can't upgrade the memory.

By,
Grace Chng
18 Mar 2007

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