Articles on Adevertising Matters:

2 Methods to Build Your Opt-In Lists Fast

Two of the best ways to build your opt-in list are Classified Ads and Pay Per Click.
With a little bit of effort these strategies can bring 100's of subscribers every single month.

Classified Ads

Placing classified ads, both online and in print, are a great low cost way to reach potential subscribers. There are, of course, tons of places to list free classified ads, but the one or two clickthroughs you will get for the amount of time you will spend placing them just is not worth it.

When composing classified ads, remember that you have limited space to get your message across. You might consider using the same formula as the one for PPC campaigns: an ad title, a few descriptive lines of text, and the URL of your site. For print classifieds, check out your local and regional newspapers. Categorize your ads appropriately. If you have a product about how to work from home, you could probably place it in the Employment section, but if your product is about diets or relationships, you should advertise in another section.

There are also many online venues for placing classifieds, from fixed sites to newsletters. Many newsletters make their profits from placing classified ads. If you can find one relating to your topic with a large subscriber place, it may be worth buying an ad, or even a sequential ad series (once again, repetition of your message is the key to convert prospects into buyers. If the same subscribers see your advertisement for three weeks in a row, more of them will visit your site).

The best way to place classified ads is to seek out e-zines and newsletters that either deal directly with your topic or would be of interest to your target audience. Find out how large their subscriber base is and ask about rates. Comparison shop: look for well-written newsletters or e-zines with low rates and discounts for sequential listings. This will help you make the most of your advertising dollar.

Co-registration lists

Remember when we mentioned prefacing your autoresponder messages with a statement that included "someone else indicated you would be interested in receiving this material". This is where co-registration lists come in.

Signing up for co-registration lists basically enters you into a partnership with other internet marketers who are selling products similar to yours. Each person on the list agrees to request that their subscribers agree to allow their associates to send them product information. Co-registration lists are a cost effective, ultra fast way to build a huge subscriber base, and work faster at bringing results than just about any other method.

The downside to co-registration lists is that they are typically the most expensive method of list building. Still, we are not even talking in hundreds of dollars here. Like PPC campaigns, you pay for subscribers on a per click basis, and only for those subscribers who actually complete your signup process. The average cost per subscriber is around 10 cents. With a quality co-registration list, you can amass a great targeted subscriber base in as little as a week, and start selling your product right away.

Kurt Naulaerts
14 Dec 2006

If you thought the information in this article was helpful, you will want to check out Kurt Naulaerts and Ely Lennon's web site http://www.webtrafficbuilderpro.com/ElyLennon.html, where they offer powerful material for making money online.

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How To Advertise Your Business On The Internet - Important Tips

Important tips:

For a successful website you need to include the following information:

1. Details about your business
2. The services/products you offer
3. Why the customer should select your business
4. Your qualifications/experience

1. Details about your business

Describe your business. A short summary of the services and products you offer, how long you have been in business, how long your business has been operating, etc.

For example:

PERFECT PERGOLAS PTY LTD is a team of fully qualified tradespeople who are experts in their field of developing quality outdoor living spaces for you and your family to enjoy. We specialise in pergolas, decking, verandas and carports. We believe in working together with our clients to create the perfect home. Our team with 15 years experience in the building industry have been servicing the Melbourne Metropolitan area for over a decade. We offer you quality workmanship at an affordable price.

2. Services / Products offered

In this section you need to include information on your webpage about what your business specialises in and what services / products you can offer.

An example for a Building / Construction Company would be:

We specialise in:
• New homes
• Extensions
• Renovations

For businesses that specialise in a number of different services, you can have your information listed in different subheadings or columns.

For example:

The Building / Construction Company may build new homes, do extensions, as well as, renovations of bathrooms and kitchens. It may also offer a building consultants service.
New Homes Extensions Renovations
Units Second storey extensions Bathroom
Single storey homes Family living areas Kitchens
Holiday homes Additional bedrooms Painting/Carpentry
Ensuites Plastering
Garage Tiling
Windows

3. Why the customer should select your business

When someone is looking for a tradesperson / team they usually have a need to fulfil. They are looking for the most suitable business that will be able to deliver the services / products they require. Therefore, it is important for you to list some reasons why a customer would want to select your business out of the many businesses that are advertised.

Firstly, you can include a subheading ‘Why Choose Your Business Name’? followed by 4 good reasons why the customer would want to select your business.

An example for a Home Extension Company might be:

4 Great Reasons to choose HAPPY HOME EXTENSIONS:

Professional Job - You can relax when choosing Happy Home Extensions. We are Registered Builders with 20 years experience so you are sure to get a professional job with 6 ½ years guarantee on all work done.

Personal Consultation - We will work closely with our clients to determine your needs and preferences in order to deliver to you a quality project that everyone can be proud of.

Job Completed to Schedule - We have significant project management skills and resources and will endeavour to complete your job on time.

Affordable Price - We offer all our customers the best quality job at the most competitive price. We are able to do this by using our established network of contacts to buy quality materials at wholesale prices.

4. Your Qualifications / Experience

Somewhere on your website (preferably on the ‘About Us’ page if you have one) you need to include your qualifications, your ABN number, Public Liability, your relevant licences and any other professional associations you belong to, your years experience and also any awards or certificates of achievement you may have gained over the years.

* We hope these tips have been helpful and wish you good luck and success in all your business endeavours.

http://www.melbourneconcretecontractors.com

Julie Polini
C & J Polini Concreting Services operating 6 days a week in the Melbourne Metropolitan area (Australia)
04 Jan 2007

For all your concreting requirements check out our website:
http://www.melbourneconcretecontractors.com

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